The thinking behind the copy

Three detailed case studies showing the thinking behind the copy. The brief, the problem, the approach, and what came out of it.

These are speculative samples. They demonstrate approach and methodology, not documented client outcomes.

Luxury Fashion & Leather Goods

Aurum & Thread

Repositioning a luxury brand for buyers who distrust luxury language

When aspirational copy stops working, specificity is the only alternative.

luxurye-commerceproduct copy
B2B SaaS: Finance Workflow Automation

Meridian

Writing for finance professionals who don't trust marketing

The buyer who's seen five software implementations fail needs a different kind of argument.

B2B SaaSfinancelanding page
Independent Wealth Management

Aldridge & Co.

Building trust with high-net-worth prospects who've heard every pitch

Wealthy prospects are immune to most financial marketing. The only thing that works is demonstrated expertise.

financial servicesemail sequencehigh-net-worth